The team treated the idea with great care and managed to convey a strong emotional message. The collaboration felt sincere and responsible.
Under Sirens
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Project description
The project was created to draw the attention of the international community to the realities in which Ukrainian creators work during the war. Augmented reality became a tool of emotional communication that amplifies the message of courage, resilience, and the strength of culture.
- Technology AR
- Industry Social impact
- Solution AR App
- Duration < 2 month
- Customer BBDO Ukraine
- Year 2022
Information
- Problem
- Solution
Initiate a large-scale social project together with BBDO Ukraine to promote Ukrainian designers and raise international awareness about the conditions in which clothing is created during the war.
Together with BBDO Ukraine, the project concept and idea were developed. Animation was created and comprehensive programming of the AR experience was carried out, conveying the emotional context of creating items under constant threat.
Team
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2D-Artist -
Project manager -
Unity Developer
Review
Alexandra
Project Manager
LET'S DISCUSS THE PROJECT?
LET'S DISCUSS THE PROJECT?
