The AR promo campaign became an unconventional and effective way to engage a wide audience. Using banknotes as an entry point to the AR experience made it possible to launch a no-loss promotion without additional physical materials and increase overall campaign interest.
Live money in AR from LUX FM
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Project description
The project introduced an unconventional no-lose promotional campaign using augmented reality. Banknotes became an accessible entry point into an AR experience, enabling large-scale audience engagement without additional physical media.
- Technology AR
- Industry Game and Entertainment
- Solution AR App
- Duration < 2 month
- Customer LUX FM
- Year 2019
Information
- Problem
- Solution
To develop a no-lose promotional campaign using augmented reality and mass marketing tools.
An AR activation was implemented on banknotes. Users could scan any banknote with a smartphone to launch an AR giveaway featuring interactive characters, including Lesya Ukrainka, engaging audiences in augmented reality.
Team
-
Full stack developer -
Unity Developer -
UI/UX designer -
Project manager
Review
Evgeniy
Producer
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