The team created an engaging AR format that easily involved children and delivered joyful experiences.
Children`s AR quest in Shopping Mall
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Project description
An interactive AR quest transforms a shopping mall space into a playful adventure for children. The format combines character hunting, music, and dance, encouraging active participation and positive emotions.
- Technology AR
- Industry Retail. Shopping Malls
- Solution AR App
- Duration < 2 month
- Customer River Mall
- Year 2021
Information
- Problem
- Solution
Create an AR quest where children find dancing 3D characters in a shopping mall and, after completing all locations, receive a gift.
A creative concept and songs were developed for each character. 3D characters (Minion, Booza, SpongeBob) were created and animated with dance movements, with professional voice-over. The entire quest is programmed using augmented reality technology and integrated into the shopping mall space.
Team
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3D Generalist -
3D-Artist -
3D-Animator -
Unity Developer
Review
Dmitry
Marketing Director
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