The collaboration with the team was fast and well-coordinated, allowing the AR activation to be seamlessly integrated and deliver a strong emotional impact.
AR Zone in River Mall
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Project description
A festive AR activation that creates a New Year atmosphere in the shopping mall and stimulates activity on social media. The format allows visitors to interact with a vibrant AR character and share emotions online.
- Technology AR
- Industry Retail. Shopping Malls
- Solution AR App
- Duration < 2 month
- Customer River Mall
- Year 2021
Information
- Problem
- Solution
Give New Year emotions to shopping mall visitors and increase audience engagement on the client’s social media.
An exclusive 3D Santa was created in augmented reality. The solution enables photo and video capture with the AR character and fast content sharing on social media.
Team
-
3D-Animator -
3D-Artist -
Unity Developer -
Project manager
Review
Dmitry
Marketing Director
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