The team brought a fresh approach and delivered the idea with high quality, turning clothing into a modern interactive brand experience. The collaboration was clear and results-driven.
AR T-Shirts
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Project description
AR mechanics turn clothing into an interactive media surface. Prints “come alive” in augmented reality, creating a unique brand experience and social media content.
- Technology AR
- Industry Fashion
- Solution WebAR
- Duration < 2 month
- Customer SWAGTAG
- Year 2021
Information
- Problem
- Solution
Create a collection of T-shirts with interactive AR elements and highlight the brand’s technological uniqueness.
AR filters were developed that react to images on prints. The collection’s characters — Salvador Dalí, Sigmund Freud, and Marilyn Monroe — are animated and play out individual stories directly from the T-shirt. Users receive ready-made content for Stories and emotional interactive experiences.
Team
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Unity Developer -
Project manager -
2D-Artist
Review
Anastasia
Brand owner
LET'S DISCUSS THE PROJECT?
LET'S DISCUSS THE PROJECT?
