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AR quest in the OCEAN PLAZA Mall

AR quest in the OCEAN PLAZA Mall

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#AR
#Retail. Shopping Malls

Project description

An interactive AR quest that engages visitors in a New Year game across different locations of Ocean Plaza shopping mall. The format combines augmented reality, story-driven exploration, and rewards, creating a festive experience for the whole family.

Technology AR
Industry Retail. Shopping Malls
Duration < 2 month
Customer Ocean Plaza
Year 2021

Information

Problem
Solution

Create an AR quest across multiple areas of the shopping mall and engage visitors in a New Year interactive experience with prizes.

A 3D Elf character was developed to interact with visitors through AR. In each active zone, the Elf appears in augmented reality and provides hints for progressing through the quest.