The AR quest in a store-to-store game format became an effective tool for engaging shopping mall visitors. The activity encouraged guests to explore new locations, interact with content, and share their results on social media.
AR quest in shopping mall
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Project description
An interactive AR quest in a game-like format across shopping mall stores. The activity encourages visitors to spend more time in the mall, interact with content, and share their results on social media.
- Technology AR
- Industry Retail. Shopping Malls
- Solution AR App
- Duration < 2 month
- Customer Ocean Plaza
- Year 2019
Information
- Problem
- Solution
Create a themed interactive experience for a shopping mall with gamification elements in augmented reality
Five space-themed AR images were placed in different locations throughout the mall. Visitors could find their astronaut, take photos or videos in augmented reality, and participate in a prize draw organized by the mall.
Team
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3D-Animator -
3D-Artist -
Unity Developer -
UI/UX designer -
Project manager
Review
Oleksandr
Marketing Manager
LET'S DISCUSS THE PROJECT?
LET'S DISCUSS THE PROJECT?
