The festive AR campaign helped create a warm emotional connection with shoppers directly in the retail space. Animated characters brought traditional advertising materials to life, turning them into an interactive holiday experience that captured attention and evoked positive emotions.
AR Promotion for METRO
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Project description
The project delivered a seasonal AR activation designed to create a joyful and engaging retail experience. Animated characters transformed traditional advertising surfaces into interactive festive content.
- Technology AR
- Industry Retail. Shopping Malls
- Solution AR App
- Duration < 2 month
- Customer Ogilvi
- Year 2019
Information
- Problem
- Solution
To create a cheerful Easter atmosphere using playful AR characters.
POS materials in METRO stores and city lightboxes were enhanced with AR. Animated 3D characters appeared and greeted shoppers with a festive rap performance.
Team
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3D-Artist -
3D-Animator -
Unity Developer -
UI/UX designer -
Project manager
Review
Svetlana
Account Manager
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