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AR on Product packaging

AR on Product packaging

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#AR
#FMCG

Project description

A WebAR solution turns product packaging into an interactive communication channel with the brand. The customer gains access to useful content without installing any apps — directly through the browser.

Technology AR
Industry FMCG
Solution WebAR
Duration < 2 month
Customer Наша Ряба
Year 2020

Information

Problem
Solution

Create a “living” label and increase consumer engagement with the brand

A WebAR module was integrated into the client’s website. By scanning the packaging, customers access sections with culinary ideas, quality certificates, production information, and other useful content — everything that cannot fit on a printed label but can be experienced in AR.