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AR Mirror for the 2020 Olympic Games

AR Mirror for the 2020 Olympic Games

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#AR
#Sport

Project description

The AR mirror creates a simple and emotional interaction between visitors and athletes in the form of a shared photo. The format encourages instant content sharing on social media and strengthens brand communication during a major event.

Technology AR
Industry Sport
Solution AR Mirror
Duration < 3 month
Customer VISA, Havas Engage
Year 2020

Information

Problem
Solution

To create interactive communication with athletes and provide the opportunity to take a shared photo and share it on social media.

The AR mirror structure was developed along with the programmed interface and full project mechanics. Users select an athlete on the screen, after which a digital character appears in the frame, enabling a shared photo with instant social sharing. The project was developed with the support of VISA.