AR game for OREO
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Project description
The project delivers a gamified AR experience that turns packaging into an entry point for interactive play. The format increases engagement among young audiences and strengthens emotional brand connection.
- Technology AR
- Industry FMCG
- Solution AR App
- Duration < 3 month
- Customer OREO
- Year 2019
Information
- Problem
- Solution
To expand the children’s audience and increase engagement with the brand.
An AR game was developed and activated via a QR code on the packaging. Players stack falling cookies in the correct order and collect points through interactive gameplay.
Team
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3D-Animator -
3D-Artist -
Unity Developer -
UI/UX designer -
Project manager
LET'S DISCUSS THE PROJECT?
LET'S DISCUSS THE PROJECT?
