The AR experience fully met our expectations. The format proved to be clear and engaging for children, effectively capturing attention and positively impacting brand perception.
LACALUT AR Packaging
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Project description
As part of the project, LACALUT toothpaste packaging was transformed into an interactive educational tool for children. The gamified AR experience increases engagement, encourages healthy habits, and strengthens brand loyalty.
- Technology AR
- Industry FMCG
- Solution AR App
- Duration < 2 month
- Customer LACALUT
- Year 2019
Information
- Problem
- Solution
Increase the time children interact with the brand, engage them in the toothbrushing process through gamification, and boost loyalty.
An animated 3D bunny character, Lacky, appears directly from the packaging and interactively demonstrates correct tooth brushing techniques in a fun and accessible way.
Team
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3D-Artist -
Unity Developer -
3D-Animator -
Project manager
Review
Polina
Brand Manager
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