The team delivered an emotional AR experience that enhanced the festive mood and brand interaction.
AR Coca-Cola bottle
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Project description
A New Year AR experience transforms a Coca-Cola can into an interactive greeting. The format creates an emotional connection with the brand and enhances the festive mood at the moment of product interaction.
- Technology AR
- Industry FMCG
- Solution AR App
- Duration < 2 month
- Customer Coca-Cola
- Year 2019
Information
- Problem
- Solution
Turn a Coca-Cola bottle into a New Year show featuring stars in augmented reality
When scanning the can with a smartphone, doors of the Coca-Cola brand “opened” in augmented reality, revealing Nadia Dorofeeva and Positiff dancing inside. The project was implemented under the name “Be Santa.”
Team
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Unity Developer -
UI/UX designer -
Project manager -
Motion designer
Review
Sofia
Brand Manager
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