WEB AR has become one of the most important technological advancements in the augmented reality market. This growth is driven by 5G, the increasing capabilities of mobile devices, the need for instant access to information, and the trend toward content with added meaning. This story is for those for whom an app is not an option — and not a requirement.
For some projects, an application becomes a stumbling block that puts AR usage on hold. For businesses, for example, if it is a short-term campaign, it is necessary either to invest in developing a new AR app or to integrate a special SDK module into an existing one. Sometimes, in terms of time and budget, such efforts are simply not justified.
WEB AR technology is a new generation of augmented reality solutions. It allows AR content to be displayed directly in the browser (on a website). One of the key advantages of web-based augmented reality is advanced analytics. You can connect a dashboard and track views, interactions, and conversions of an AR project.
What does this mean for the client?
Faster and more cost-effective than building a separate app or integrating an AR module into your own application. Essentially, it’s a way to test augmented reality as a tool for your specific goals.
What does this mean for the user?
To view AR content, all they need is a smartphone. Simply open a link or point the camera at a QR code, and the animation instantly appears on their device.
