We were satisfied with the collaboration results. The AR character looks vibrant and easily captures attention, while the implementation was fast and clear at every stage.
AR-Bottle YARYLKO
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Project description
The project transforms a children’s drink bottle into an interactive emotional brand touchpoint. AR combines animation, sound, and simple interaction to build warm associations and increase engagement among young audiences.
- Technology AR
- Industry FMCG
- Solution AR App
- Duration < 3 month
- Customer ASCANIA
- Year 2019
Information
- Problem
- Solution
To increase children’s drink consumption, introduce a brand character, and create positive emotional engagement.
A 3D character appears on each SKU, reciting a branded rhyme. Afterward, the character invites interaction by moving around the label, encouraging children to catch it in a playful AR experience.
Team
-
3D-Animator -
3D-Artist -
Unity Developer -
Project manager
Review
Inna
Marketing director
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