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AR packaging for beauty products

AR packaging for beauty products

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#AR
#FMCG

Project description

The project transforms product packaging into a digital communication channel. The AR experience increases trust and helps customers better understand skincare products and their proper use.

Technology AR
Industry FMCG
Solution AR App
Duration < 2 month
Customer VITAMIN CLUB
Year 2018

Information

Problem
Solution

Increase packaging informativeness and build trust in the brand through direct interaction with consumers.

Brand experts appear in video directly from the packaging, explaining skincare routines, correct product application, and ingredient innovations. A built-in button provides instant access to a live consultant chat.