The team worked quickly and seamlessly, delivering an innovative format that successfully engaged the audience before the event began.
AR invitation for LEXUS
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Project description
An interactive AR invitation creates a sense of early знакомства with a new car model and builds anticipation for the event. The format highlights brand innovation and engages the audience even before the event begins.
- Technology AR
- Industry Event
- Solution AR App
- Duration < 2 month
- Customer Lexus
- Year 2021
Information
- Problem
- Solution
Develop an interactive invitation that builds interest in the upcoming event.
An AR scenario has been implemented in which a 3D car model appears from the invitation with the ability to explore the main configuration. The solution emphasizes the brand’s technological focus and works without additional apps.
Team
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Full stack developer -
3D-Artist -
Unity Developer -
UI/UX designer -
3D-Animator -
Project manager
Review
Kseniya
Marketing Manager
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