WEB AR has become one of the important technical improvements in the augmented reality market. This is facilitated by 5G, the development of mobile functionality, the need for quick access to information, and the trend towards meaningful content. This solution is for those who have an application not an opportunity, not a problem.
For some projects, the application becomes a stumbling block that pauses the use of AR. For a business, for example, if this is a short-term promotion, it is necessary to invest in the development of a new AR application or implement a special SDK module into an existing one. Sometimes, in terms of time and money, such an effort does not justify the means.
WEB AR technology is a new generation of technical resolution of augmented reality. It allows you to display augmented reality content directly in the browser (on the website). One of the significant advantages of augmented reality on the site is the detailed analytics of the results. You can connect a dashboard and track views, interactions and conversions of an AR project.
What does this mean for the customer? Faster and more budgetary than creating a standalone application or embedding an AR module in your application. A kind of test of an augmented reality tool for its own purposes.
What does this mean for the user? To display AR content, he only needs a smartphone. You just need to open the link or point the camera at the QR code and the animation immediately appears on his smartphone.
Augmented reality in the browser gives brands an instant opportunity to “introduce” users to a product and highlight the most important characteristics of their product. It can be demonstrated in real size 1: 1, show its appearance, colors, texture.
The need for trips to physical stores decreases annually. According to the data shared by the online retail platform Shopify, thanks to the AR experience, users make a purchase 65% more often.
AR in the browser is an interactive tool that helps increase online sales and improve the consumer experience. The main thing that this technology gives is quick access to content and emotions, for which content marketing is so actively fighting.